The goal of management in any business is finding ways to create customers. This means sound policies for developing relationships not just with existing customers, but with as many potential customers as possible. Here are four ways that management can promote customer acquisition and retention.
1. Customer Acquisition Cost (CAC)
Small Biz ClubMany companies tend to focus resources on driving more sales without stopping to calculate how much it’s actually costing them. Cutting promotional costs is just as important to sustaining profits as finding new customers.
