Data can be an intimidating concept for a new company, especially a startup. The paradox is that the agility of a new business and the lack of fixed structures and processes makes it the best candidate for using the insights provided by Big Data to adjust to the market in real-time and provide value. A startup has the luxury of using Big Data results in a way that is similar to giants.
Right now, using Big Data is more accessible than hiring a secretary if you know what to measure and how to use the results. The primary difficulty is selecting the KPIs that fit the company’s strategy.
