As a keynote speaker who travels internationally, educating audiences on how to do business and win hearts and minds in the digital age, one of the things I regularly encounter is confusion over how to assess and cultivate the loyalty of customers.
Traditionally, the approach to creating customer loyalty has had a particular formula and countenance. It looked like a mix of good advertising, good values, and good product. And though that formula is still important, there are other considerations that businesses can’t afford to neglect.
