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How Do Your Customers Experience Your Company Culture? 5 Ways to Create Customer Loyalty

Building a positive company culture is one of business owners’ greatest leadership challenges. There is simply no universal formula or shortcut to building a thriving company culture. It is hard and deliberate work, though just about every business with a flourishing culture does share one thing in common. They all possess clarity surrounding values and then honor them throughout their organizations.

This is truly the secret sauce in employee satisfaction, engagement and productivity — all of which are tremendous telltales of a successful company culture. But it shouldn’t stop there. Why not extend that collaborative and empowering environment to the soul of your business, namely your customers?

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