We feel so lucky to get to do creative work every day. Writing, designing, coding—whatever our hustle, it’s pretty great to get a paycheck for what we do. But even when we produce solid work and our partners are happy, we know we should never rest on our laurels. Experiment Often is one of our Five Columns values, but it’s not just a fun phrase. We see it as integral to our personal and professional evolution.
In creative work, it’s easy to get into a rut—even if you don’t think you’re in one. If you fall into the same patterns or produce the same stuff over and over, you only stagnate. Stagnation = creative death, so our creative departments are encouraged to mix it up every now and then to try a creative exercise totally out of the norm—just because.
