Did you know that only 32 percent of customers are likely to place a second order in their first year as a customer? That means you’re losing most of your customers after their first purchase. Unless you create a strategy to retain them, you’re wasting valuable marketing resources.
Here are just a few reasons you should have a retention strategy for your ecommerce business:
- It’s easy to sell: Selling to your existing customers is easier. In fact, an existing customer is three to 12 times more likely to buy than a new prospect.
- You can double your revenue: Adobe has reported online retailers that retain just 10 percent of existing customers end up making twice the revenue.
