Is artificial intelligence, digital marketing, predictive analytics, customer engagement, big data, or some other “shiny object” the key to driving business performance? Certainly all of these endeavors can make a difference in revenue growth. Yet there is a bigger picture. None of these is standalone in what’s required to sustain revenue growth, and they may or may not be big influencers of profit growth.
Research of 10,000 companies across 25 years proved that a strong customer culture drives business performance in over 35 performance measures, including ROI, growth, customer retention, market share and sales.
