As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day.
There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence with each customer. Automation automation lets you scale those relationships.
In theory. But email often doesn’t work as well as it should. How many of your emails are actually getting read by customers? You want to send real value but inboxes are overloaded. Cutting through the noise comes down to time of day and subject line.
