When Jenny Woldt founded Hendersonville, Tennessee-based branding agency Splash Box Marketing — a 2023 Best in Business honoree — in 2006, she was focused primarily on creating websites with high-end graphic design. That is, until six years later, when a client came to her with a problem she hadn’t yet considered: They were being sued by the state of California for not having an accessible website.
To fix the website, Woldt would need to help her client remediate company documents, which involved converting PDFs into accessible resources for people with disabilities, specifically the hard-of-sight community.
