I’ve stressed the importance of trademarks on many occasions. In short, owning (and controlling) the brand name is essential on the journey of franchising. It’s one of the many reasons that California cannabis companies can’t franchise.
Acquiring the trademark isn’t the only thing you need to consider when going through this process. One important, yet often overlooked, area is who technically owns the trademark. To bridge the gap, I want to review several trademark ownership strategies, as well as downfalls of some approaches.
