Let’s take a quick poll. When was the last time your boss asked you to do something and you didn’t question why you needed to do it a specific way? You see, sometimes we just assume that the old way of doing things is the right way. But every so often, we forget to test what’s right under our noses.
It all started with one simple question: What types of content resonate with what types of leads? In other words, does the early stage content you have work for early stage leads? Or would it work better for late stage leads? Or does the content even work at all?
