Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So that’s why social media companies are constantly trying to innovate. But when innovation isn’t possible, they will do the next best thing, which is copy what the competition is doing.
While this may seem a little sneaky, it isn’t always such a bad thing. Competition leads to companies bringing out better products that improve the customer experience after all.
