This year, Melinda Johnson is decorating 29 Christmas trees.
Johnson, who manages 29 Airbnbs across the Smoky Mountains of Tennessee, is going the extra mile to set her properties apart ahead of a crucial winter-holiday season.
Even as the economy slows and inflation cramps spending, people still reach for their wallets to book December getaways. Short-term rental owners, who in some areas have been struggling to make the profits that they’d dreamed of, are ready to take advantage.