As a CEO, founder or entrepreneur, you know how important it is to have an overall strategy for success. This includes brand strategy, key messaging strategy and a go-to-market strategy. But what happens when strategy does not work? What if all of the developed core strategies fail, and your brand is in peril? You must remain resilient and prepared and make adjustments that strengthen the brand value and experience while being known better in the market.
Taking the right next steps after the failed strategy is essential to pivot. What does a successful pivot look like after strategy failure, and what is needed to plan a pivot?