Tag: Buyer Personas

Customer relationship management, General organization management

Know Your Audience, Conquer the Market — The Importance of Buyer Personas in Franchise Marketing

September 8, 2023

Via: Entrepreneur

The goal of any marketing effort is to attract qualified candidates at the top of your sales funnel. But before you start, it’s important to know who you are targeting, so you can determine how to target them appropriately. The […]

Department management, Marketing

8 B2B Tech Marketing Tips

May 28, 2021

Via: Business 2 Community

When it comes to B2B tech marketing you need to stay on top of your game and know the products you’re selling. After all, people looking for business software solutions won’t respond to someone who can only quote specs at […]

General organization management, Strategic planning

So You Have Your Buyer Personas—Now What?

October 31, 2017

Via: Business 2 Community

Congratulations! You have finished your journey of creating buyer personas. Now you are done, right? Wrong. Just because you now have your personas written out, it doesn’t mean the work is done. Only 44 percent of B2B marketers use buyer […]