Customer relationship management, General organization management
September 8, 2023
Via: EntrepreneurThe goal of any marketing effort is to attract qualified candidates at the top of your sales funnel. But before you start, it’s important to know who you are targeting, so you can determine how to target them appropriately. The […]
Department management, Marketing
May 28, 2021
Via: Business 2 CommunityWhen it comes to B2B tech marketing you need to stay on top of your game and know the products you’re selling. After all, people looking for business software solutions won’t respond to someone who can only quote specs at […]
General organization management, Strategic planning
October 31, 2017
Via: Business 2 CommunityCongratulations! You have finished your journey of creating buyer personas. Now you are done, right? Wrong. Just because you now have your personas written out, it doesn’t mean the work is done. Only 44 percent of B2B marketers use buyer […]
July 25, 2024
July 18, 2024
July 2, 2024
July 5, 2024
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