Tag: CAC

Customer relationship management, General organization management

Why This Business Metric is Crucial to Understanding Your Business

November 10, 2023

Via: Entrepreneur

In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation […]

Department management, Financial

What’s the Right Customer Acquisition Cost for Your Business?

June 23, 2020

Via: Inc.

I’ve written before about managerial ratios like the spend on employee development. One of the metrics that has come into vogue in recent years is something called customer acquisition cost (CAC), which is the ratio of dollars you spend to […]