Tag: Personalization Strategy

Customer relationship management, General organization management

How the Right Processes Can Create Customer Success “Wow” Moments

March 21, 2019

Via: Business 2 Community

In the customer success world, processes are king. Having a structured way of doing things is the only way many customer success teams can actually get everything done in the day, let alone make sure nothing specific for individual customers […]

Department management, General organization management, Marketing, Strategic planning

B2B Personalization Strategy: Treat the Buyer’s Journey Like a Bingo Card

February 20, 2019

Via: Business 2 Community

In a blog post I wrote at the end of last year, I explained how to prioritize your personalization campaign ideas so you can achieve the quickest time to value. This is a good approach to ensure your efforts deliver […]