Customer relationship management, General organization management
February 14, 2024
Via: EntrepreneurIn today’s world, your online reputation carries more weight than ever. When it takes a hit, it’s not just about work — your personal life feels the impact, too. It’s like a ripple effect that goes beyond business, affecting your […]
Department management, Marketing
December 14, 2023
Via: EntrepreneurShould PR serve the purpose of boosting sales along with other strategies? This question has long been a subject of discussion among business experts. While PR professionals traditionally focus on brand awareness, reputation and media exposure, business owners want to […]
Department management, Marketing
August 7, 2023
Via: EntrepreneurChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently […]
Department management, Marketing
September 30, 2022
Via: Home Business MagazineStruggling and new companies and businesses quickly realize the importance of developing functional public relations strategies. If you frequently find yourself wondering whether there is something you are doing wrong, you probably need to go back to your public relations […]
General organization management, Strategic planning
June 25, 2019
Via: Business 2 CommunityYour B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we’re focusing on the earned media portion of your public relations strategy. What is earned media? It is the attention […]
General organization management, Strategic planning
September 19, 2018
Via: Business 2 CommunityThe trade and business media landscape is changing. Reporters and editors no longer cover companies the same way they did even five years ago. Many reporters struggle to produce more news in smaller editorial staffs, with bigger beat responsibilities and […]
General organization management, Strategic planning, Systems management
March 14, 2018
Via: EntrepreneurAre you wondering how your competitors got higher rankings on Google and managed to get so many mentions in the media? Well, while you were busy optimizing keywords for your website’s SEO, your competitors were using public relations (PR) strategies […]
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