Tag: predictive analytics

General organization management, Strategic planning

How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction

October 19, 2023

Via: Entrepreneur

As the volume and variety of customer data continue to grow exponentially, predictive analytics has emerged as a crucial tool for personalized and relevant marketing. By analyzing past behaviors, preferences, and other attributes, companies can better understand how to engage […]

General organization management, Strategic planning

A Complete Guide to Using Predictive Analytics in Your Business

January 4, 2023

Via: Entrepreneur

Predictive analytics is a field of data analysis that uses past data to make future predictions. By understanding customer behavior, you can better anticipate what they want and need — and therefore create products and services that appeal to them. […]

Administration, General organization management

Why Predictive Analytics Will Save Your Business

August 14, 2018

Via: Business 2 Community

Assessing fit and skill is one of the biggest challenges for a hiring team. From application to interviews, employers have a few tactics to help them decide whether a hire will stay or turnover quickly. Unfortunately, more than 50% of […]

Department management, Information Technology

Data Science for Marketers

July 21, 2017


Statistical methods and data-driven algorithms are gaining notice and being used as marketing tools. Here are the seven most common techniques and applications. Intuition and creativity are marketing pillars, but in the last decade, data and predictive techniques have started […]

Department management, Marketing

What Is Predictive Analytics? A Definitive Guide For B2B Marketers

February 22, 2017

Via: Business 2 Community

Predictive Analytics, or Predictive, as we call it for short, is a term that most marketers are aware of today. While there is no lack of content around the topic, we’d like to share a definitive guide that answers the […]