April 19, 2018
For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according to SiriusDecisions. One reason is the immense amount of data that is […]
April 12, 2018
How to Write Marketing Text Messages Marketing text messages have become over 4 times as effective as marketing emails. Research shows that customers are 8 times more likely to redeem text coupons than email coupons. Your customers are almost 400% […]
April 5, 2018
In the fast-moving world of social media marketing trends, influencer marketing continues to thrive. Here’s what makes this strategy so effective. In the fast-moving world of social media marketing trends, one of the few strategies receiving repeated buzz is influencer […]
April 16, 2018Small Business Trends
Family businesses are a huge part of America’s economic landscape. But some 70 percent of family businesses do not outlast the first generation, according to Harvard Business Review. And of the 30 percent that make it to a second generation, […]
April 16, 2018Inc.
What’s one of the top discussions in the startup world? Money. The lack of it, access to it, and the future potential for it. Honestly? Investment money is not difficult to access at all. When a great idea is developed […]
April 13, 2018Inc.
In business, as in life, the devil is in the details. You might have a great product, a great team and a great work ethic. You might have enthusiasm and ambition out the wazoo. Even with all that talent, however, […]