Every business owner knows that the odds are stacked against them when starting out; more than 50 percent of startups fail in their first four years.
When businesses do end up failing, the entrepreneur behind them is equally destroyed; that is, unless they were busy building their personal brand as well.
The Importance of Self-Branding
SMB owners must understand that personal branding far exceeds the desire to accumulate more wealth and actually translates into a multitude of benefits that would be difficult to achieve otherwise.
