Category: Department management

April 2, 2024

Prepping your small business taxes is never fun. The first time you try to do it, the experience can also be overwhelming. If you thought filing personal taxes was challenging, you’re sure not going to enjoy the mess of forms […]

March 28, 2024

Raising money is critical to a startup’s success. It is essential to fuel growth, build infrastructure, attract talent, mitigate risks, access networks, scale marketing and sales efforts, and achieve milestones. A pitch deck is one of the most important documents […]

March 27, 2024

Virtual currencies are common forms of financial activity. A quarter into the 21st century, the average individual has become aware of (and often comfortable using) things like Apple Pay, digital wallets, and cryptocurrency. The influx of these new forms of […]

March 26, 2024

Artificial Intelligence (AI) is no longer a futuristic idea but a tangible reality that has swept across various sectors, including marketing. AI video technology has emerged as a game-changer in how brands create content, personalize messaging, and analyze consumer behavior. […]

March 25, 2024

In the last three years, there have been several important developments in the tech world related to immersive technologies: augmented reality (AR), virtual reality (VR) and extended reality (XR). We’ve witnessed a huge jump in the development of AI. And […]

March 20, 2024

Inflation remains small businesses’ chief worry, according to a new survey showing their optimism fell in February. The National Federation of Independent Businesses’ Optimism Index fell to 89.4 in February. It’s been below the 50-year average of 98 for 26 […]

March 19, 2024

Many small business owners view search engine optimization (SEO) as a luxury rather than a necessity. Given the pressures of day-to-day operations and tight budgets, they think of SEO as a complex and technical field dominated by big websites with […]

March 18, 2024

Despite pending legislation in the U.S., TikTok is still on the rise — for now. What first emerged as an entertainment platform in 2016 has grown into a social media behemoth over the past several years. There are more than […]

March 14, 2024

In the unending search for the holy grail of marketing, financial advisors are lately tempted by promises of quick and easy client acquisition through digital marketing miracles. From buying digital leads to endless social media posts, content marketing and webinars, […]

March 13, 2024

The exterior of your business is the first thing customers see and the catalyst for any first impressions they make. Image and user experience are crucial in the modern corporate world, which means neglecting your storefront is akin to turning […]

March 12, 2024

When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive […]

March 12, 2024

Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil […]

March 11, 2024

Due to various limitations on certain deductions and tax credits, you may not be able to use the full amount of a write-off in the year in which it arises. Instead, the unused amount may be carried forward and used […]

March 11, 2024

Local SEO is a crucial strategy for any small business aiming to compete in their regional market. It involves optimizing your online presence to appear in local search results, which can significantly increase visibility to potential customers searching for services […]

March 7, 2024

To businesses that rely on social media platforms for advertising, client communication or direct sales, Tuesday’s Meta platforms outage was more than a communal inconvenience. Experts say that whenever there’s an outage–be it social media or other software we’ve come […]

March 6, 2024

Finding the best email marketing service for your small business is crucial to unlocking its marketing potential. Email marketing’s high return on investment, with businesses seeing an average of $42 for every $1 spent, underscores its importance in any robust […]

March 6, 2024

When the regular tax filing deadline of April 15 rolls around each year, it can be stressful and overwhelming for many taxpayers. You may need extra time to find out how to file self-employment taxes or simply gather important documents. […]

March 4, 2024

In the fast-paced digital business landscape of today, establishing a strong online presence is crucial for the success of any company. Among the myriad social media platforms available, LinkedIn stands out as a powerful tool for professional networking, brand building, […]

February 29, 2024

If you want to get more customers, you need an engaging website. You could have the best social media, PPC ads and products, but if your website isn’t up to scratch, you’ll struggle to convert. Websites are evolving and the […]

February 28, 2024

Adobe and TikTok have unveiled a pioneering integration, melding TikTok’s Creative Assistant into Adobe Express. This integration, announced on February 13, 2024, heralds a new era for creators, brands, marketers, and small businesses, enabling them to craft and disseminate TikTok […]