When focusing on search engine optimization (SEO) for the first time, it’s tempting to focus on one or two ranking factors, in particular keywords, in hopes of a quick ranking fix. However, improving search ranking is a much more comprehensive and necessarily long-term practice. Keyword research is an excellent starting place for SEO, but simply scattering keywords throughout content will not be effective. If your online presence does not successfully also meet E-E-A-T guidelines, having the right amount of keywords or an optimized website will be, in some ways, a wasted effort.
