Retail endcaps can be a very powerful tool for you and your retail partners, especially when you work together to figure out how to optimize the display strategy so the products, placement and timing are beneficial for all involved stakeholders. Offering solutions around cross-merchandising or bundling with the retailer’s own brand of products can further encourage them to dedicate a piece of their precious real estate for your brand.
As you consider developing endcaps as part of your overall retail marketing strategy, consider these tips to help maximize their effectiveness in the marketplace to help empower your consumers along their path-to-purchase journey.
