The two most common queries I hear from nonprofits are how to increase brand awareness and how to raise more funds online — challenging efforts that are compounded by the fact that most organizations have limited resources and are risk-averse. So, how do we tackle this dilemma? Put simply, the need is to invest in simple solutions that garner big results year-round.
1. Dive into data
We’re often so consumed with daily tasks (the next meeting or how to respond to that email) that we forget to slow down and assess what’s currently working and what’s not.
