When communicating change—especially big, complicated change—would you fire off a few emails and cross your fingers that employees understand what to do? Inspiring confidence in a change and motivating employees to take action is tough work. It requires a change communication plan that will help you manage your efforts and set expectations for key stakeholders. The best change communication plans map objectives, strategies, key messages, roles and tactics.
When it’s time to create your change communication plan, details are often fuzzy. Communicators have to ask tough questions, so there is a complete picture of the change.
