If you want to increase your sales, it helps to have an understanding of psychology. People make purchases for complex, often emotional reasons. That’s why a good sales person is also an amateur psychologist. Here are four strategies to help you make the most of psychological principles to get more sales.
Understand That People are Self-Centered
One of the most basic principles of psychology is that people are generally ego-centric. Sales people, even professional copywriters, too often forget this. They focus too much on themselves, their business and their product. Customers are mainly interested in what you can do for them.
