Content marketing is all about generating traffic. If you can’t attract visitors to your site, your chances of online success are virtually non-existent.
Yet over the past couple of years, there’s been a surge of marketers and small business owners trying to find an easier route to bolster ftraffic by producing and promoting so-called ‘clickbait’.
When used shrewdly and sparingly, clickbaiting can be an effective marketing tool — but you’ve got to tread carefully. More often than not, clickbait is a recipe for disaster.
