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4 Ways to Prepare Your Marketing for the Upcoming Holiday Season

Depending on the products and services you sell, you’re likely already thinking of ways to maximize your business for this coming holiday shopping season.

But even if you don’t sell traditionally “giftable” items (think web hosting or cybersecurity packages), you still might want to tap into the trend of increased spending. Many consumers are already in the spending mood, so why not capitalize on that?

While you’re getting together your strategy for business operations, remember that you’ll still need to get the word out there. Coming off a decent 2016 where holiday consumer spending went up, retailers and other businesses will be preparing some major marketing pushes this year. Now you just need to figure out how you’ll stand out above the crowd.

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