As businesses strive for seamless and accurate customer interactions to build their market momentum, they are increasingly leaning on A.I. The current wave of A.I. advancements, especially in the context of language processing, is groundbreaking.
Yet, diving headfirst into A.I. without a comprehensive understanding and misusing it for customer service can result in pitfalls that may not be immediately visible. The subtleties of reputational risk can be hidden within micro-communications, and discrepancies in interactions between potential customers and A.I. chatbots might not become apparent until significant damage has occurred.
