When you think of the word intrapreneurship, what comes to mind? Perhaps it’s staging a hackathon, a rapid and bounded way to crowdsource new ideas. Or it could be the 15 to 20% of time allocated in the strategic plan for individuals to spend on personal innovation projects, a concept that was first introduced by 3M in 1948 (and that led to the development of the iconic Post-it note).
Both approaches can certainly inspire people to up their game. But both are also often theatrical—noteworthy more for the performance and experience they create than for their ability to catalyze sustained value creation.
