Mother’s Day is quickly approaching, and with it, the frantic rush to buy the perfect gift for your mother, grandmother, mother-in-law, etc. In 2017, Americans spent $23.6 billion for Mother’s Day, which increased by 10 percent from the year before. Additionally, 85 percent of Americans planned to celebrate the holiday. For retailers and spas/salons, Mother’s Day is a critical time to increase foot traffic and profit for the year.
But creating a solid marketing strategy is harder than it seems. Here are three tips on how to drive sales this Mother’s Day.