Tag: Paid Search

Department management, Marketing

Paid search trends to watch for the 2019 holiday shopping season

November 22, 2019

Via: Marketing Land

The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch of sales for many businesses. However, don’t go into the […]

Department management, Marketing

Is Paid Search Right for Your Business?

July 3, 2019

Via: Inc.

As an entrepreneur, you’re probably familiar with SEO (search engine optimization). After all, it’s one of the best ways to boost awareness about your brand and collect new leads. However, you probably also know how difficult it can be to […]

Department management, Marketing

5 Surprising Ways Great Content & PPC Can Help Each Other

August 15, 2018

Via: Search Engine Journal

When it comes to improving your PPC campaigns, you’ve heard all the advice. Focus on improving quality score and click-through rates. Optimize your account structure. Use negative keywords. And while those are all valid tactics that can work, there’s one […]