As an entrepreneur, you’re probably familiar with SEO (search engine optimization). After all, it’s one of the best ways to boost awareness about your brand and collect new leads. However, you probably also know how difficult it can be to rank highly on a search engine results page organically. It takes time for SEO to start working its magic, and even then, the competition is often very high.
Pay-per-click (PPC) or paid search is one way you can bypass the complexities of SEO and increase the number of leads you get in front of. However, PPC isn’t right for everyone. Before you start spending money, you need to know how it can benefit you.
