Big data is at the core of algorithms that power artificial intelligence. From machine learning algorithms to predictive modeling, artificial intelligence is trained to scour big data to look for patterns and establish a correlation between variables.
The AI algorithms that make the highest level of personalization possible for marketers aren’t crystal-ball magic but are driven by big-data analytics.
Today, e-commerce marketers are getting overwhelmed by tons of data generated every second. And to extract meaningful insights out of this data maze, marketers need to have a proper analytics framework in place.
