I know many nonprofits who are sceptical of video marketing.
“Making videos is too expensive,” Jen, a communications coordinator at a small nonprofit, told me. “And they take too much time to prepare.”
However, video marketing can be a huge asset for your nonprofit.
When I pointed out that with the right video marketing strategy, 57% of people who watch a video for a nonprofit go on to make a donation, she reluctantly agreed to give it a try.