How companies communicate with their customers is the key factor in determining if they will have a positive buying experience and when they will come back to purchase again.
The single biggest competitive weapon that small businesses have over large competitors in this area is the use of technology. Big companies are slow to switch since they have invested millions of dollars in their systems. Alternately, small business owners can invest a fraction of the cost with cloud solutions to create a solid and growing infrastructure. It is actually easier now than it was years ago to provide an excellent customer experience with a small technology investment.
