When we think about being an “influencer,” we usually think of people speaking from stages, beaming out blog posts to thousands of adoring readers, or racking up millions of followers on Instagram.
But what if you could influence someone in your next conversation? The barista at your favorite coffee shop. Your mom. Your team members or colleagues. A stranger on Facebook.
Here’s the thing we usually don’t consider: Influencers don’t just beam out proclamations from mountaintops. They’re on the ground with their people and their customers every day, learning what makes them work, what they value and what the need most.
