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12 External Factors You Need to Create an Effective Business Strategy

If you want to grow quickly and successfully, you need a solid plan that positions you well in the market and gives you plenty of business opportunities. Strategy is fundamentally about how you are going to respond to what’s happening in your market and what your competitors are doing. If you’re only looking at what’s happening inside your company, you’ll miss the bigger picture and many of the great opportunities–and risks–that are out there.

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