It’s always tempting to say yes when a great business opportunity presents itself, but it’s important to look at the potential value of every opportunity over time. There are plenty of partnerships that will be great for your brand long-tem, but you should ask yourself how accepting an opportunity may affect your business in the near future.
Does saying yes mean you have to say no to something else? What’s more important? Do you even have the time necessary to commit in order to make the most of the opportunity?
