With a multi-channel strategy, you can reach consumers throughout the entire funnel, creating a cohesive story across channels like native, display, video, connected TV (CTV), and audio. Using a mix of complementary channels increases the percentage of the total target audience that you can reach, and it helps you to craft a brand story throughout the entire customer journey.
Read on to learn all the basics of multi-channel targeting, the benefits of a multi-channel strategy, and about multi-channel retargeting.
What is Multi-Channel Targeting
