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Apple to Increase Investment in Increasingly Tough China

August 17, 2016

Apple Inc. will boost its investment in China, one of its most important but increasingly difficult markets, and build its first Asia-Pacific research and development center in the country, Chief Executive Tim Cook said on Tuesday.

Demand for Apple’s phones has plummeted in China, and the government maintains a wary attitude towards foreign technology. This is at least the CEO’s second trip to the country in four months.

Apple’s new research and development center will be built by the end of the year, Cook told Vice Premier Zhang Gaoli, one of China’s most senior officials, according to the official Chinese state broadcaster.

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