A large number of people feel more compelled to shop with brands that actively try to make a difference in the world. In fact, people have grown to expect brands to get behind social causes and visibly support them – proving it through ‘good’ content, where you see the business actively taking part. Social causes are an important part of our society, as they encourage citizens to help those they would never meet.
And, as brands begin to decline and decay with stale marketing, social causes are an aspect of consumerism that literally everyone can get behind.
