Corporate social responsibility (CSR) is a strategy many small and mid-size business owners should embrace for two reasons: to help society and to help their own image. There are many causes you can choose to support, such as saving the rainforest, helping refugees, or contributing to a local boys & girls club. A source lists the most common causes of US companies as the following:
1. Efforts to protect the environment (74%),
2. End discrimination or restrictions based on sexual orientation (59%) or gender (54%),
3. Improve access to quality education (59%)
4. Protect human rights abroad (49%)
5. End discrimination/restrictions based on gender identity (52%)