A corporation has a powerful voice with its customers, employees, and community in which it serves. Over the years, corporations engaging in social responsibility have received a marketing benefit as a result of their efforts. There have been many changes to implementing a good corporate social responsibility (CSR) strategy, which begs the question – should corporate social responsibility still be part of your business model?
Gone are the days of simply donating money to your local charity. To be successful, you must get others involved. A recent article by Martin Newman in Retail Week suggests that corporate social responsibility should shift towards being more customer centric.
