One of my biggest challenges when opening my business was deciding how and when to spend money. At first, we tried to go for the home run. A $5,000 radio ad buy? Yeah, we did that. We sold practically nothing. A $2,500 contract with a no-name marketing company? Yup, tried that too.
These days? I do a lot more myself and have learned to watch and carefully count every single penny. Here’s 4 expenses that I gladly pay for every month; they’re not only cheap but I think they’ll help your business grow too.