One of the key steps in your personal branding journey is working out exactly what you want to project. In fact, it’s the first thing you need to do.
You may want to brand yourself as an innovator, a fountain of knowledge or a creative soul, but whatever it is, the chances are that you’re also going to want to brand yourself as professional.
The loveable amateur rarely has sustained success, but despite this, so many people undermine their personal brand by doing a few simple things wrong. So what are they, and how do you resolve them? Read on…
