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Considering Lowering Prices? Apply These 4 Mindset Shifts Instead of Charging Less.

March 3, 2023

Before slashing prices or offering a sale in pursuit of growth, ask yourself: “Will this help me in a way that’s sustainable, or will it end up creating more stress?” Put simply: If lowering rates will fix one problem, but cause others, it’s time to do some mindset work, which plays out in just a few steps:

1. Believe in (and expect) abundance

One mistake I see a lot of people make is making assumptions about what their ideal audience can afford. They tell themselves things like, “No one’s going to pay this much,” or “People don’t have that kind of money just sitting around.”

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