What makes a business stand out? In some cases, it’s a new design for their products. Other times, it’s additional services to bring in a different target customer. Winding Wick Candles does both.
The candle company offers products crafted to look like sweets. And the owner provides courses and resources for those looking to start their own businesses. She’s even gotten attention from Etsy because of this unique model. Read about her journey in this week’s Small Business Spotlight.