Customer relationship management, General organization management
March 8, 2022
Via: EntrepreneurHere’s a situation familiar to anyone in franchising: You (or someone in your sales team) are in touch with a potential customer. Maybe you’re a franchisee trying to sell them a product. Maybe you’re a franchisor trying to sell a […]
Department management, Marketing
March 19, 2020
Via: Business 2 CommunityWhen you hear motivational marketing, you’re probably thinking something like huge rallies and motivational, inspirational speeches telling people why they need what you’ve got to sell and they need it now. Kind of like door-to-door salesmen trying to sell you […]
General organization management, Strategic planning
October 14, 2019
Via: Inc.For-sale listings are a critical part of the business transaction as a whole. However, with all the time it takes to prepare a business to be placed on the market, creating the actual listing tends to fall to the bottom […]
Customer relationship management, Department management, General organization management, Marketing
April 20, 2018
Via: Business 2 CommunityB2P (business-to-people). P2P (people-to-people). Buyer-centric. Customer-focused. We hear these terms tossed around when in marketing circles, and we know that we need to do a better job of personalizing our content. But how do we actually do that? We do […]
Customer relationship management, General organization management
September 13, 2017
Via: Business 2 CommunitySalespeople sometimes find the buying patterns of buyers to be quite baffling. Why all these questions? Why not make a decision? Everything sounded so positive … what went wrong? Having spent a good part of my career in purchasing and […]
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